These days, almost everyone uses mobile applications. With mobile apps you don’t have to waste the time and effort it takes to open the browser, type in the website address and login every single time you need something. However, there are more than 2.87 million apps available on the App Stores and the number is continually increasing. The competition makes promoting mobile applications and making them visible to the target audience difficult. To rank high, you need to improve organic search results. This process has two aspects that need to be considered.
The first one is known as ASO (App Store Optimization). The goal of ASO is to rank higher in app stores. The second aspect is called SEO (Search Engine Optimization), which is used for optimizing the app’s search results.
If you really want to grow organic downloads of your mobile app, make sure to know and use all the secret tips we will talk about in this article.
Secrets Of App Store Optimization: How To Make Good Use Of It?
App Store optimization is proven to be the most important tools in driving apps’ user traffic. Research data shows that over 60% of all apps are found by users simply by searching in the stores.
This type of optimization is mostly focused on two famous platforms: Google Play and the iOS App Store. While constructing your optimization strategy, it is important to remember that both platforms have developed their own algorithms, so some indexing factors slightly differ.
It is crucial to optimize your app store page. But in case it is not clear enough, look at what you can start with. Go to Google Play Store and insert your app’s name in the search field. Did you find it easily? If the answer is no, then you must focus on adding relevant keywords in the app title and the app description.
Put yourself in your customers’ shoes and look at your app’s presentation. Is the app icon so intriguing that makes you want to discover the app? If the answer is negative, then you have to understand how to design a compelling app icon. After that, take a look at the title and make sure that it represents the apps’ core function and your brand. Add only high-quality screenshots and maybe a preview video.
The final element is an intriguing app description and if you don’t know how to handle it then you will be glad to discover the best tips for writing amazing app store descriptions. That is all.
Title Optimization: Creative, Yet Simple and searchable Name
Adding precise keywords in the name is the core to developing the visibility of your app. Experts say that, on average, apps with keywords in their name gain a 10% increase in downloads. To name your app, do significant research to find the best keywords and limit yourself to using 1 to 3 of them. Remember: quality over quantity. Make sure your app’s name is catchy, engaging, and descriptive at the same time. It should give users an impression of what it is and make them interested in learning more.
Finding and using the trendiest and most suitable keywords for your specific target audience is very important in driving traffic to your app. To start, create a list of 20-30 keywords and then filter out the most appropriate ones to use them in the title and description.
It’s important to note that when it comes to using keywords, the Google Play Store and the iOS App Store have two distinctive approaches:
- The keyword field for the App Store is 100 characters long. Because of this limitation, you have to be very selective with the words you pick. Incorporate only highly relevant keywords that the target audience will really use.
- The Google Play Store ranks the app pages, it scans through all of your titles and descriptions to find out the relevancy with the search terms. In this case, the total character length is 4,000. A recent study performed by Sensor Tower showed that five is the optimal number of times to repeat a keyword on the product page.
Tip for the App Store: App localization helps you work on the conversion in different countries and languages due to translation of the titles, description and keywords. Each extra localization adds 100 characters for keywords.
Users typically want to read the information quickly so it is critical that you avoid having dense paragraphs. Use bullet points and write short paragraphs. That will help potential users pay attention and stay interested.
The first impression a user will have of your app is based on its icon. It is critical that you spend time making it unique and, more importantly, simple. The perfect icon uses vibrant colors and a distinctly recognizable shape. Twitter is a great example, as it uses a shape that is associated with the app’s name. You should avoid including large amounts of text, shapes, and colors in your icon because those elements will overwhelm the users. Choose colors that create positive associations for your app. For example, blue is a good choice for a data storage app, because people associate blue with trust. Yellow is a good choice for lifestyle apps, because people associate yellow with happiness, etc.
Post the screenshots in a logical order and show common user flows. The first screenshot is the most important, so it should give the user a clear idea of the purpose of your app. Each screenshot should highlight an important feature and include 1-2 lines of brief explanation or arrows to point features, if necessary. Localize the screenshots if your app is available in more than one country.
According to AdColony, 98% of the top apps use videos as their primary method for user acquisition. Experts agree that users are more likely to view your App Preview video than they are to go through your screenshots. The video should be designed to educate, excite, and inspire users to take action and download your app.
On average, they will lose interest within the first 10 seconds if the video is not engaging. Therefore, your most interesting features should be included at the beginning of your demo video.
Obtaining and encouraging user reviews is the perfect way to gain feedback on your app, find out which features users love the most, and which they would like to be improved. Analyze your ratings to discover what your users are thinking. Listening to what your customers say and improving your app will lead to future users leaving more positive reviews.
Users are more likely to download apps with higher ratings, and many form a first impression after reading a few reviews on your page. A good way to get reviews is by sending push notifications to users through your app.
The Final Tip
90% of apps downloaded from the App Stores are free. It has become very difficult to convince users to pay for an app upfront. This is especially true when competitors are offering their apps for free. The most profitable and effective monetization strategy right now is to use a freemium model. In a freemium model, your app is initially free for users, but after downloading they can choose to make in-app purchases to improve their experience.
Remember, ASO proves to be the most important tool in driving your app user traffic, but it will not happen overnight. Thoughtfully consider your optimization strategy to maximize your ranking. Though time-consuming, it will pay off in the long run.